Dropshipping - What Is It And Benefits
What is Dropshipping –
Benefits of Dropshipping
Dropshipping is a supply
chain management whereby retailers transfer their customer shipment orders to
the manufacturer, wholesaler or to other retailers.
The goods are then shipped
directly to the customer by them.
When a store sells a
product, the product is purchased from a third party and is shipped directly to
the customer without getting into the merchant’s hands.
The merchant fulfills
their orders by purchasing inventory from the third party, unlike the standard
retail model.
In dropshipping, you don’t
have to worry about inventory issues.
Most customers wouldn’t
know you are dropshipping when you use a private label shipping with customized
invoices and a return address.
Most of the major
dropshipping suppliers are mainly based in the USA.
However, many dropshipping
companies have been emerging rapidly in China since 2006.
This model of business has
a number of benefits and drawbacks.
Pros
1. Less Capital
Requirement
This is the major benefit
of this kind of business model. You don’t have to invest a lot of money in
order to get started. You can start dropshipping without major upfront
inventory investments. This is mainly because you don’t have to purchase
products.
2. Convenient and Easy
to Start
Managing an e-commerce
business requires commitment and more resources. However, with dropshipping,
you don’t have to worry about fulfillment and you get more time to expand your
business.
3. Low Overhead Costs
Many successful
dropshipping businesses are run from home offices. You don’t have to manage a
warehouse or deal with purchasing inventory. However, the expenses may start
growing up as your business grows but will still be very low compared to
standard retail businesses.
4. Wide selection of
products
With this business model,
you can offer any product since you don’t have to pre-purchase them. Therefore,
you can always offer a wide range of products to your customers.
Cons
1. Competition and Low
Margins
This is the major drawback
for dropshipping business model. Since the business is easy to start and
requires minimal overhead costs, many people can easily start it hence leading
to increment in stiff competition. This stiff competition leads to low profit
margin.
2. Difficulty in
Syncing Inventory
Your suppliers also have
to fulfill orders from other merchants leading to daily changes in inventory of
which you may not know about. It is therefore difficult to always keep track of
which items are in and out of stock.
3. Shipping
Complexities
Most drop shippers work
with multiple suppliers. Shipping complications come in when a customer places
multiple orders involving different suppliers. Each item will be shipped
separately to them and, therefore, meaning high shipment charges.
4. Supplier Errors
Just like any other
businesses, there are always mistakes to be made by even the best dropshipping
suppliers. You will always have to take responsibility of mediocre and
low-quality suppliers and accept it as a business cost.
Conclusion
When managed properly,
dropshipping can be your path to eCommerce success.
However, there will always
be some drawbacks in this kind of business model.
If you are thinking of
starting a dropshipping business, some of the best dropshipping suppliers
include Dropship Direct, Doba, Wholesale2b, Sunrise Wholesale Merchandise,
National Dropshippers, Inventory Source, Megagoods, Dropship Design, Smart
Living Company and Dropshippers.
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Dropshipping - What Is It And Benefits
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